Diamonds are forever – a fact Bensimon knows! The speciality jewellery retailer has built a successful business selling the best quality diamonds and diamond jewellery. The jewellery chain opened its most recent store on the Riverwalk at Crown Melbourne, appealing to the Complex’s affluent clientele.
Red Design Group has created the new store with an emphasis on quality fixtures and fittings that reiterate the luxurious and opulent feel of the precious stone. Lighting is bright and crisp so diamonds can be seen in their full glory, while the colour scheme of bronze and black provide an elegant feel. Windows have been strategically designed to maximise product display and lure in tempted shoppers.