Calatrava offer desserts and coffee with a special emphasis on their delicious gelato. After operating in the Crown Casino food court under a different name, our clients desired a new brand, creating a more boutique offering and defining a more classic, luxurious brand position.
After considering the project brief, Red Design Group took to researching the Italian way of life with the aim of evoking this romantic European feel and sense of nostalgia. We studied the patisseries found in the grand central cities of Italy, rich environments that combine coffee aromas with the visual delights of cakes, biscuits, and gelato.
With views across the Yarra River, we knew the store could really excel with a majestic design. The widespread use of figured white marble, metal clad mouldings, timber panelling, and bespoke cake and gelato displays allow Calatrava to take centre stage in the competitive food court. We maximised height and volume with an additional VM display. Traditional materials were used to create a contemporary design based on classical principles.