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Location: Mui Ne, Vietnam

Mui Ne is located on southwest coast of Vietnam within a 4hr drive from Ho Chi Minh City.  The traditional fishing village has fast become a travel hot spot of Vietnam, popular for windsurfing, kite surfing and beach recreation.  Its proximity to Ho Chi Minh City makes it an appealing holiday destination to local visitors and increasingly international tourists from Europe and North Asia (Korea, Japan and China).

Novaland’s ambition with Novahills is to create a point of difference within the locality with a resort that is uniquely different, but embodies a level of familiarity between the local culture and other world class beach resorts.  Total area of the project is 40 hectares which includes 600 resort villas .

RED Design Group was commissioned to undertake the Public Facilities Architecture and Public Facilities Interior Design

The design of the resort is contemporary but embraces the traditional features of Spanish Revival, and Mediterranean Architecture. RED incorporated elements of arches, terracotta roof tiles, arcades, ornamental iron work, painted tiles sand stucco, natural material with earth tones to help settle the architecture into the hillside and cliff frontage.

Incorporating local materials that blend  with the design style was an important feature of the design.  The use of decorative tiles, terracotta and stone and iron work creating a level of familiarity with local visitors that fit the overall design aesthetics.

The intent with the Public Facilities concept is that all building link together as part of the same township and village, with the club house being the central focus within the development.

RED Design Group’ Scope of Work included:
– Welcome centre – 500sqm GFA
– Pool Bar – 100sqm GFA
– Waterfall Restaurant – 300sqm GFA
– Indoor Entertainment Facilities – 1,170sqm GFA
– Specialty Restaurants Facilities – 900sqm GFA
– Club House – 3,500sqm GFA
– Observation Tower – 450sqm GFA
– Sport Center – 530sqm GFA
– Convention Center – 3,900sqm GFA
– Amenities / Kiosks / House Keeping / Technical – 600sqm GFA

Location: Petersham, NSW

Petersham RSL’s aspiration is to unite their community, creating a vibrant and supportive local society within modern surroundings.  Located just 6 kilometres south-west of Sydney’s central business district, it is known for its extensive Portuguese community with many local businesses and restaurants.

The community benefits will include; communal parks, a re-gentrified street, green & communal parks, new apartment accommodation, along with a relaxing day spa, modern eateries, exciting entertainment facilities and convenient car parking.

The catalyst of the Petersham RSL redevelopment was the activation of multiple blocks of adjoining land owned by the club in partnership with the Sydney Inner West Council and Deicorp, a local well-known and highly respected builder and developer that has been successfully operating for almost two decades.

RED Design Group is guiding the club design, and we’re challenged to reinvent the RSL experience creating a community membership that will ensure the ongoing success of the club. Segmenting the development and creating multiple opportunities to engage within the RSL will encourage members and visitors to continually visit, forming new experiences and relationships.

The Petersham board and membership has recently approved the design.

‘We are extremely delighted by the ability of RED to create a superior solution that supports our aspirations’, said Danny Fitzgerald, CEO Petersham RSL.

Development construction has now commenced and will deliver a five star local community experience once completed.

RED DESIGN GROUP specialise in hospitality design and branding, having completed multiple projects for clubs, pubs and RSL’s throughout Australia.

Location: Crown Casino, Melbourne

Born out of 1920’s prohibition, the R-Bar is an ode to the cocktail of the Great Gatsby Era.

Vibrant velvet fabrics and plush banquette seats create a warm and intimate vibe in this venue nestled between the Rockpool  Restaurant and Crown Hotel Lobby.

Dramatic suspended bespoke lighting accentuates the volume of the space whilst table lamps provide for intimate rapport whilst enjoying a wonderful bottle of champagne or exquisite gin martini.

The introduction of oak barrels provide a décor element and offer the patron a blend of R-Bar’s own aged whisky.
The perfect place for soiree.

Location: Bardwell Park, NSW

Cucina Mia restaurant at the Earlwood Bardwell Park RSL was the second project we have completed with the client, creating the branding and interior design for the new basement area.

We wanted the space to be moodier and sexier than the upstairs club and being tucked away in the basement we played on the theme of a hidden 1920’s Speakeasy with rich dark tones, tarnished brass and dramatic lighting.

We opened up the rear of the restaurant, which, with the sloping site, overlooked the Wolli Creek. This creating a surprizing ‘outdoor’ terrace zone that could be opened up when the weather allowed, giving the venue their only outdoor dining space.

With constraints on the ceiling height we designed, along with our consultants LPA lighting, a mirror and LED ceiling feature that runs the length of the space. Surface mounted globes were fixed to mirrored panels that in turn were framed with cornice mounding. This mounding was then recessed with LED strip creating a dramatic link through the ceiling.

Along with the builder Paul King we had collaborations with an amazing group of people including Above Left, Academy Tiles, Porcelain Bear, Grazia & Co, Own World and James Richardson.

We also rebranded Cucina Mia, creating a fresh and contemporary logo to compliment the new space. The new brand is applied to all menus with the new graphics referencing the interior subtly. More conversational tone is also injected to the new menu design playing with the idea of food, families and friends.

Click here to see the branding elements created by Red’s in-house graphics team.

Location: Bardwell Park, NSW

Cucina Mia restaurant at the Earlwood Bardwell Park RSL was the second project we have completed with the client, creating the branding and interior design for the new basement area.

We wanted the space to be moodier and sexier than the upstairs club and being tucked away in the basement we played on the theme of a hidden 1920’s Speakeasy with rich dark tones, tarnished brass and dramatic lighting.

We opened up the rear of the restaurant, which, with the sloping site, overlooked the Wolli Creek. This creating a surprizing ‘outdoor’ terrace zone that could be opened up when the weather allowed, giving the venue their only outdoor dining space.

With constraints on the ceiling height we designed, along with our consultants LPA lighting, a mirror and LED ceiling feature that runs the length of the space. Surface mounted globes were fixed to mirrored panels that in turn were framed with cornice mounding. This mounding was then recessed with LED strip creating a dramatic link through the ceiling.

Along with the builder Paul King we had collaborations with an amazing group of people including Above Left, Academy Tiles, Porcelain Bear, Grazia & Co, Own World and James Richardson.

We also rebranded Cucina Mia, creating a fresh and contemporary logo to compliment the new space. The new brand is applied to all menus with the new graphics referencing the interior subtly. More conversational tone is also injected to the new menu design playing with the idea of food, families and friends.

Click here to see what Red’s designers were able to create within the space.

Location: Melbourne, VIC

The Hippo Beach Café is located in the Hippo Beach area towards the rear of Werribee Open Range Zoo (WORZ), providing refreshments, sandwiches, pastry goods, coffee, and snacks as well as a sandy playground for the kids.

The Café needed a vibrant graphic overlay and some clear directional signage and colour to increase customer flow through. The Café is hidden by trees on the main route to the Hippo Beach enclosure, making it too easy for visitors to miss.

Red Design Group created a concept to capture the eyes of visitors through clear signage and colourful, hand-painted artwork to entice them into the outlet. The design was inspired by African tribal illustrations and has created a clearly identifiable and vibrant space.

Red teamed up with Melbourne-based street artists Jamie Edward and Daisylegs to customise existing raw surfaces and objects into bold, authentic pieces of art including painting tin lids, metal drums, corrugated iron fencing, and a shipping container. Some areas were painted in block colour with reclaimed timber menus to elevate areas and promote food and beverages offers.

Location: Melbourne, VIC

Mount St Evin’s was the name of the first hospital to open in Melbourne, in 1906.

Red wanted to honor the heritage of St Vincent’s Private Hospital Melbourne and respect the relationship between the hospital and our client Zouki – known for their high quality food tenancies.

So we evolved the original crest / shield to reflect the hospital’s heritage, and combined the ‘M’ taken from ‘Mount’ in the original site name, to develop a modern brand interpretation.

The geometric nature of this new brand was extended into visual treatments, such as patterning, and has been used across supporting built, and printed, brand material.

The result won St Vincent’s Private Hospital support and delivered Zouki a professional image adjacent to the busy ground floor entry.

The brand has been rejuvenated.

Location: Melbourne, VIC

Red Design Group worked closely with Zouki to create a unique brand concept for St Vincent’s Hospital’s new courtyard café.  Named Courtyard 55, referencing the location at 55 Victoria Parade in Fitzroy, Red designed the interior and developed the brand and all branded assets.

Hospital staff, visitors and patients now benefit from an extensive selection of delicious, healthy food created on site by the Zouki team, which has an impressive food and beverage program.  The open kitchen provides fresh food theatre where customers are able to have their order freshly prepared.

Location: Melbourne, VIC

St Vincent’s Hospital Melbourne, located adjacent Victoria Parade in Fitzroy, employs more than 5,000 staff and provides 880 beds in daily use across a wide range of medical services.

Incorporating a new architectural extension into the hospital precinct, over service tunnels, at the base of an existing building and adjacent busy public walkways was always going to be challenging.

Red Design Group worked intimately with Zouki to achieve a successful outcome that also accommodates a unique food offer never before available in hospitals.

Hospital staff, visitors and patients will benefit from an extensive selection of delicious, healthy food created on site by the Zouki team, which has an impressive food and beverage program. The open kitchen will provide fresh food theatre where customers are able to have their order freshly prepared.

Named Courtyard 55, referencing the location at 55 Victoria Parade, Red also developed the brand and all branded assets.

This design complements the blue Mapei terrazzo floor tile and Dulux Acra Tex canopy render to communicate a compelling and comprehensive brand statement.

Stage 1 of the project is now complete with Stage 2, set to triple the space, kicking off later this year.

You will find it hard to get a seat!

Location: Sydney NSW

Earlwood Bardwell Park RSL, located 15km south-west of Sydney’s CBD and only 5km west of Sydney Airport, has been luxuriously refurbished to accommodate the area’s changing demographic.

As competition for the entertainment dollar increases, clubs need to constantly evolve and stay relevant to their clientele. The client wanted to evolve the perception of an RSL to attract more young professional people to the venue while respecting and retaining the existing member base.

Incorporating this business idea, the RSL perception has been redefined. Upon immediate entry; visitors are greeted by an impressive custom brass chandelier above a contemporary custom rug. Adding to the luxury is honed stone flooring that is complemented beautifully by 3D white and gold feature wall tiles. Custom-made timber screens divide and define meeting spaces, creating intimate environments, illuminated by crystal feature lighting by Lasvit.

The design aimed to elevate the existing offering and position the club favourably for the future. The result is an inspiring and functional venue that is both welcoming and comfortable.

Location: Perth, WA

The All Day Dining Restaurant has been designed to be a light, breezy, textural and comfortable environment, making the most of the Western Australian climate and light. The interior echoes classical design but with a contemporary edge, blending styles with the use of bleached timbers, white marble and luxurious custom carpet, bespoke furniture and light fittings.

The planning allows patrons to experience both the theatre of the Active Kitchen as well as views to the alfresco dining area and the pool deck beyond; there is a blurring of the interior and exterior thresholds. The iconic dessert station creates a focal point on entry to the main dining area with an oversized chocolate fountain and extensive food display. Decorative screening in the main dining area provides more intimate dining zones within the overall space, with views remaining connected to maximise the external vistas and natural light.

This is a fresh, luxurious, contemporary space with decorative layering, echoing the colours of the outdoor area with soft gold tones and seafoam greens and blues.

Location: Melbourne, VIC

The Crown Melbourne West End Entry refurbishment is designed to allow for the expansion of the gaming floor and to invigorate what was considered to be a non-performing area.

The feature entry, highlighted by the spectacular crystal lighting fixture and decorative marble inlay floor, becomes a decision point for patrons through to the expanded gaming floor and ground floor restaurants, or to the western end of the gaming floor.

The crystal lighting fixture with 4m, 5m, 6m & 7m diameter intertwining rings echoed by a series of smaller rings, leads patrons through to the escalator entry, creating a virtual corridor.

The design focusses on opening up sight lines to the gaming floor whilst maintaining controlled paths of travel with bespoke framed glass screens. Prior to the re-design, the entry had become a clash of design languages, with previous refurbishments fighting against each other. Red Design Group looked to rationalise wall and floor finishes, ceiling heights and profiles to create a more cohesive entry.

Location: Maroochydore, QLD

Maroochy RSL is a community club on Queensland’s Sunshine Coast. Recognising the need to stay relevant and compete for share-of-wallet, a major refurbishment has been undertaken to meet member and visitor needs and expectations.

Bringing its expertise in pub and club design to the table, Red has reinvigorated the club in its entirety with a design concept that embraces the beauty of the local environment. Maroochy RSL’s CEO, Clare Paton, says that the lobby design is particularly commented on by impressed visitors. “It has some beautiful design elements – natural timber floors, lots of natural light, beautiful carpet, wing-back chairs to sit in and wait or ponder. The design feels like “beach chic” encapsulated in a building.

Click here to read more about Red’s partnership with Maroochy RSL.

Location: Boronia, VIC

High-profile Melbourne hotelier family, the Zagame’s, has refurbished Zagame’s venues across Victoria, with 10 of these refurbishment projects designed by Red Design Group. Zagame Corporation’s aim was to increase patronage by families and create more diverse entertainment experiences without alienating existing patrons.

Red’s design concepts for the hotels focussed on providing customers with a warm and friendly offer which caters for all cross sections of the community, particularly families.

Melbourne’s south-east Zagame’s in Boronia proves gaming can seamlessly integrate with other hospitality offers including a bistro, indoor playground, and a sports bar, therefore catering to many target markets.

The Boronia fit out is also shows impactful design can be delivered in a cost-effective manner. Fixtures and fittings were chosen very strategically by Red’s project team to withstand the test of time and make an impact while adhering to a modest refurbishment budget.

Location: Southbank, Melbourne, VIC

We tapped into our retail and hospitality expertise to give the brands and shopfronts lining Crown’s Retail Street the opportunity to shine – strengthening their presence in the context of the space and highlighting how a cost effective facelift can reposition a shopping centre by creating inviting precincts within.

Wear and tear is par for the course for retail streets and just as the shops they serve benefit from upgrading – so do they. Red Design Group was commissioned by Crown to refurbish its ground floor Retail Street that stretches 220 metres from Versace near the Crown Towers hotel entry through to the Crown Casino Food Court – so that it was in step with the glamorous retail and improved hospitality offerings.

The solution melds different styles of architecture, curved and linear, high and low ceiling spaces – emphasising rather than concealing disparities. Stephen Tieppo Red Design Group’s Senior Designer said, “The design response was about embracing existing elements and making the most of them.”

An essentially black and white palette sets an overall tone of understated elegance. The challenge posed by the site’s sporadic lines of direct vision was resolved through the creation of a series of interesting experiences along the route that collectively evoke a sense of connectivity. Black granite applied to one-half of the flooring follows the curved line of the overhead bulkhead.

The intermittent introduction of black portals decked out with black flooring and black ceilings embellished with LED lighting strips form a memorable transition between dark and light while punctuating the very long space. Striking white scalloped plaster bulkheads and patterned ceiling sections integrate design language from other locations in the building. Textured materials clad the walls and work with rather than against shop facades while in between “moments of interest” wow without dominating.

Location: St Kilda, Melbourne, VIC

Before Red Design Group’s involvement, the Grosvenor Hotel was a typical ‘local’ with standard pub fare and gaming. The gentrification of East St Kilda combined with the growth of families in the area meant that the Hotel’s owners saw an opportunity to upgrade the venue to appeal to new customers. They embarked on a highly ambitious (and very successful) refurbishment, completely reconfiguring the layout and concept of the hotel.

Red’s brief was to “create and extension of one’s home”. The new environment was to be warm, multifunctional and welcoming. We achieved this by combining historical features of the 1800’s building with contemporary design elements to give the pub an urban, raw and honest feel. Structural changes were undertaken to create an al-fresco dining area facing Brighton Road, maximising seating options. The design aesthetic and menu has been influenced by the owner’s Italian heritage while maintaining a modern edge.

Location: Mornington, VIC

Steeples is a dining, function, and gaming venue overlooking the local racecourse in Mornington, Victoria. Red Design Group worked with the owners on a substantial refurbishment to keep up with the evolving needs of the club’s clientele. Red’s brief was to update the bistro, bar and gaming areas with a focus on ‘casual sophistication’.

Mindful of costs, Red worked with the current roof design and layout, incorporating them in the design concept. The dining area was completely refurbished and extended to create optional function space (an additional source of revenue). In addition, the main bar was upgraded, and the gaming area extended to increase venue income.

Steeples patrons have embraced the new design to the point that dining bookings are essential to cater for the level of interest. Sales budgets for the bistro have been quickly realised, and the facility has won a swag of awards in various hospitality categories. Well done to its owners, Pegasus Group!

Location: Gymnea, NSW

The hues of local parkland enveloped by bays inspired Red Design Group’s fit out of the Sutherland District Trade Union Club’s opulent new lobby and Gymea Café.

A spectacular return on investment followed the integration of a new brand and lobby and café fit out for Tradies – 2000 new members joined in the two months following the opening and Anzac Day sign-ups soared to 180, up from five pre-renovation.

The design story of up-market coast by night for the lobby and coast by day for the café was created to appeal to the 45-year old plus matriarch of the family as the core customer. The linkage between the interior palette of the entertainment venue, fondly known as Tradies, and the local terrain cleverly references their proud tradition of support to the Gymea community since 1960.

Neutral warm tones and reflective finishes impart an inviting, 5-star resort ambiance upon entry, while the café flows-on logically facilitated by organic patterned screens that build intrigue to what’s beyond.

Illustrative artwork of a Gymea Lily was commissioned and carried through to the upholstered panelled wall and custom rug. Another grand feature statement is the oversized bespoke light, designed to impart a sense of space while deflecting attention away from the low ceiling height. Beguiling green wall panels beckon guests up to the first-floor entertainment zone. Likewise, sculptural, quality ‘off-the-shelf’ lighting is positioned to transition patrons through the spaces.

A new brand was developed and applied to all mediums from signage, staff uniforms, and stationery. Together the graphic and interior elements convey a consistent message.