Commonwealth Scientific and Industrial Research Organisation (CSIRO) is a recognised global leader in research, innovation and technology. The Government corporate entity occupies several buildings across Australia. The reception zones in these buildings were largely underutilised for brand promotion when Red Design Group was asked to review them.
We set to work assessing CSIRO’s premises from a customer journey perspective and quickly identified ways to reconfigure their front-of house-areas as impactful marketing platforms that excite and engage visitors.
Red has created flexible and interactive spaces featuring bold graphics, striking design details, and state-of-the-art digital promotional technologies. Dynamic digital content on large display screens and in digital kiosks replaces traditional hard-copy marketing collateral and visitors to the sites are exposed to the full breadth and history of CSIRO – content can be updated in real-time to suit different audiences. An encounter with a CSIRO branch is now an immersive customer experience.