Eastern International University aspiration to be market leader in Education within the Binh Duong province (Southern Vietnam) was the key driver for repositioning of their brand.   Their existing brand has strong meaning to the existing board of directors, and as result was one of the key constraints of the project.  This resulted in RED to refine and retune the Brand Mark, along with the essence, pillars and values of the brand; this along with new look and feel direction derived from inspiration from the Brand Mark gives the brand story a sense of depth and lineage to its origins, and presents as modern and engaging across all collateral works.

RED scope focused on Brand and following collateral but also the implementation of the signage and wayfinding strategy across the campus.