When the Jetset Travel Group decided to rebrand and update their retail outlets, they turned to Red Design Group for digital inspiration.
Working closely with the store designers, The Greater Group, we developed a digital communications strategy and designed the content for the new store concept. Red Design Group designed all the content whilst our sister company, Nuon, provided a bundled service from hardware and software to installation and support.
The digital customer experience begins with 2 large “attractor” screens in shop windows featuring weekly promotions and special offers. A central feature of the store is the digital experience table where customers can browse for travel inspiration on destinations, experiences or promotions.