The Husk brand displays uniqueness, authenticity, and diversity. Its retail environments have been designed to reinforce this, with an approach aimed to surprise and thrill.
Red Design Group worked with the client to create its Carlton store on busy Lygon Street in Melbourne. We developed three distinct zones to boost sales; female fashion located adjacent to the entry and shopfront, fashion accessories located centrally adjacent the changing rooms, and homewares located at the rear of the store as a key focal point.
The concept is organic, ethereal and theatrical. Beautiful hand-painted botanical leaves applied along the tenancy walls influence other complementary elements; including bronze tree branches designed for clothing racks and change room hooks, change rooms resembling Bedouin tents, and Renaissance Chevron Parquet flooring.