Red takes the leading edge in branding.

As Leeda Projects expands, the dynamic owners Frank Rossi and Andrew Privitelli wanted to ensure the business maintains focus.

Construction, fitout, and management, were identified as complementary segments of the business that derived their success.

Entwined within our branding solution was a strong focus on the new brand name, Leeda Projects formerly known as just Leeda, with an integrated web address that retained its colours for branding recognition. Orange was intensified and chosen strategically as a highlight colour.

Care was taken to develop a unique typographic treatment that gives the brand more character and improved legibility.

Applications included: letterheads, email signatures, business cards, vehicle fleet, safety clothing, pylon signage, site construction signage, website, and advertising.

This leading brand is now set for growth.