The application of the Red Design Group’s new concept design for Lexus at Melbourne City Lexus in an office tower announces a departure from the typical dealership paradigm.

Occupying 3 levels at 501 Tower, the introduction of the design elements to support the principal of ceremonial customer experience emanating out of the spirit of Ometenashi (Japanese Hospitality), create a warm and inviting gallery for the vehicles which are the heroes in this space.

The understated layering of natural materials such as stone, sculpted timber profiles, large format digital technology and the oversized glazed display windows on the Ground and Level 1 act as visual portals to the streetscape to further announce the arrival of Lexus to the precinct.