Indonesia’s largest Department Store, Matahari, is a retailer of apparel, accessories, beauty products and homewares that appeal to the fashion conscious, value-minded consumers. Backed by a trusted network of local and international suppliers, Matahari’s stores deliver an exciting and dynamic shopping experience.
Initially, Red Design Group was briefed to create a new brand identity for the business and redesign its Karawaci store in Indonesia. Both were very successful projects. The brand identity was implemented across 126 stores, and we were appointed to review and improve the layout and functionality of a number of other stores.
Red Design Group also worked alongside Matahari to upskill its in-house design team to deliver a new level of consistency and efficiency across stores. We acted as Matahari’s external expert design resource for conceptual design, advice, and extra capacity during peaks in its store development program.