The brief was to redesign eight boutiques and design two new outlets with the objective of elevating the brand in the market place without losing the distinct personality of each store. Unlike most retail chains where replication of design is paramount, the uniqueness of each Mimco boutique created challenges in terms of product ranging. No two stores are the same, nor are their fixtures and fittings. To provide consistency for better product ranging, Red Design Group designed fixtures that looked different but had similar dimensions. One store features brass and copper, another exposed timber and another stone and marble. Each store retains it’s own personality but with improved displays and sight lines.