We developed new fixtures that moved the product off the wall, ensuring greater visibility. As a result, sales have increased by 150%.
Darren Hose, Design Principal, Red Design Group.
A “Colosseum” concept has been created to take advantage of Mimco’s highly visible, corner location in Melbourne’s Chadstone Shopping Centre. A number of tiers, starting with the horizontal surfaces allow strong visual merchandising and a variety of layers. The unique slatted ceiling cleverly disguises a grid which allows products to be hung from above anywhere in the store. A timber display system on the rear wall converts into flexible shelving and retractable shelves can be pushed into the cavity to create a flat timber wall.