Mr Fresh Wholesale Flowers came to RED with a very strong vision for their brand. Key words “Flowers with Love and Passion”, the Rose as their ‘hero’ flower and a love of Renaissance Art set a clear direction.
Using the detail from Michaelangelo’s The Creation of Adam as the inspiration for the logo, the act of giving and receiving is clearly depicted.
The flower image was sourced and developed into a vector graphic to create the background which gives the brand a natural, compelling and strong presence. The graphic also dictates the rich colour palette for all branded collateral.
We are excited for Stage 2 of this project which will take the new brand story into the Mr Fresh Head Quarters in Port Melbourne.