SIA Medical Centre in Essendon undertook a major overhaul of the practice, expanding and adding a wealth of services to its offering that needed to be communicated quickly through a new brand.
We wanted the brand to be fresh, approachable and to inject some colour to compliment the new interior which features clean lines and natural finishes. The most universally recognisable medical symbol is the cross, therefore the cross became the basis of the new brand. We aimed to create a brand that would embrace existing clients as well as attracting new clients to the centre. Since the refresh the centre has seen an increase in new customers of 25%.
The new branding has now been rolled out in SIA Medical Centres in Burwood, Footscray and most recently in Mooney Ponds.