Mount St Evin’s was the name of the first hospital to open in Melbourne, in 1906.

Red wanted to honor the heritage of St Vincent’s Private Hospital Melbourne and respect the relationship between the hospital and our client Zouki – known for their high quality food tenancies.

So we evolved the original crest / shield to reflect the hospital’s heritage, and combined the ‘M’ taken from ‘Mount’ in the original site name, to develop a modern brand interpretation.

The geometric nature of this new brand was extended into visual treatments, such as patterning, and has been used across supporting built, and printed, brand material.

The result won St Vincent’s Private Hospital support and delivered Zouki a professional image adjacent to the busy ground floor entry.

The brand has been rejuvenated.