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Location: Vietnam

Saigon Co.op is the biggest retail group in Vietnam with a portfolio of over 500 stores.

RED was engaged to create a new premium supermarket concept targeting a more upscale customer who aspired to the finer things in life.

This project was to put RED on the map in S.E. Asia, as it gave us the opportunity to enter the  dynamic, fast-growing, retail market of Vietnam.

Our project started with Customer Insights research and Brand Creation.

Once we settled on the Finelife brand name and identity, the serious task of designing the store concept began.

The look and feel of Finelife stores is modern and sophisticated, yet warm and inviting.

Within the contemporary design we used traditional Vietnamese elements, materials and iconic features such as breeze blocks and bamboo.

Innovation was key to our design philosophy and RED introduced new merchandising concepts, technologies and core destinations, all aimed at enhancing the customer experience.

After 18 months of hard work, RED delivered  the new concept to Saigon Co.op – including signage, graphics, packaging, private label designs – along with the full store design package and standards manuals.

Thanks to the Finelife team RED was able to open our first design office in Vietnam in 2018.

The first Finelife store opened in December 2019.

Location: Petersham, NSW

Petersham RSL’s aspiration is to unite their community, creating a vibrant and supportive local society within modern surroundings.  Located just 6 kilometres south-west of Sydney’s central business district, it is known for its extensive Portuguese community with many local businesses and restaurants.

The community benefits will include; communal parks, a re-gentrified street, green & communal parks, new apartment accommodation, along with a relaxing day spa, modern eateries, exciting entertainment facilities and convenient car parking.

The catalyst of the Petersham RSL redevelopment was the activation of multiple blocks of adjoining land owned by the club in partnership with the Sydney Inner West Council and Deicorp, a local well-known and highly respected builder and developer that has been successfully operating for almost two decades.

RED Design Group is guiding the club design, and we’re challenged to reinvent the RSL experience creating a community membership that will ensure the ongoing success of the club. Segmenting the development and creating multiple opportunities to engage within the RSL will encourage members and visitors to continually visit, forming new experiences and relationships.

The Petersham board and membership has recently approved the design.

‘We are extremely delighted by the ability of RED to create a superior solution that supports our aspirations’, said Danny Fitzgerald, CEO Petersham RSL.

Development construction has now commenced and will deliver a five star local community experience once completed.

RED DESIGN GROUP specialise in hospitality design and branding, having completed multiple projects for clubs, pubs and RSL’s throughout Australia.

Location: Vietnam

From its launch in 1996 Saigon Co.op (SGC) has earned the trust of its customers by providing better quality products at more affordable prices – and ensuring the safety of consumers.

Looking at Private Label trends internationally, it was clear that Private Label could deliver even more value to customers, and combat the increased activity from competitors.

The share of Private Label in Vietnam lags behind the rest of the world and we expected there would be significant opportunities to increase sales and market share for Vietnam’s no. 1 retailer.

In 2016 red began working with Saigon Co.op, Vietnam’s largest supermarket group to design a new premium food store concept.

In 2018 we met their Private Label Director who invited red to help him develop a new Private Label strategy and launch a new range of retailer brands.

With 5 store formats with over 500 stores nationwide Saigon Co.op wished to grow its private label market share by developing a new PL strategy, creating a number of private brands, rebranding their existing private label products and implementing a marketing launch.

Our RED private label team jumped at the opportunity and between May 2018 and June 2019 we worked with Saigon Co.op’s in-house PL team to complete the entire project – from strategy and brand design, packaging design and marketing to POSM design and a full Guidelines Manual.

The new packaging hit the shelves in December 2018 and by the end of 2019 nearly 500 products will be instore.

Location: Vietnam

RED was commissioned by Central Group in Vietnam to create GO!Mall, a shopping destination for all customers on an industrialized scale, a concept that could be rolled out to the mass market beginning with Tra Vinh City and expanding to several other locations in the future.

RED’s global expertise in retail design provided the Central Group with a design partner that was able to create a customer experience to meet the Central Groups value offer as well as localized provincial theming  to meet the shopper’s need and empower the customer to embrace their local GO!Mall

RED’s role was the leading design consultant responsible for the subcontract of all Architecture, MEP, Structural and Civil with design management to align with Central Group Vietnam’ corporate objectives.

RED’s scope of work for each 20,000sqm – 30,000sqm of new green field shopping centre was design management and contract management of sub consultant architect, MEP, Structural, Civil and Quantity Surveying Consultant.
Design stages included Concept Design, Schematic Design, Masterplan Submission, Authority Approval, Design Development, Tender Submissions and Construction Documentation. Additional services including Tenancy Guideline Manuals and Signage and Wayfinding manuals.

The Projects are fully BIM compliant using RED’s internal BIM standards and collaboration between Architect, Interior Design, MEP and Structural + Civil all using Revit Architecture 2019. RED were the BIM managers and conducted clash reporting during all major milestones to deliver fully coordinated drawings to client.

Location: Vietnam

Eastern International University aspiration to be market leader in Education within the Binh Duong province (Southern Vietnam) was the key driver for repositioning of their brand.   Their existing brand has strong meaning to the existing board of directors, and as result was one of the key constraints of the project.  This resulted in RED to refine and retune the Brand Mark, along with the essence, pillars and values of the brand; this along with new look and feel direction derived from inspiration from the Brand Mark gives the brand story a sense of depth and lineage to its origins, and presents as modern and engaging across all collateral works.

RED scope focused on Brand and following collateral but also the implementation of the signage and wayfinding strategy across the campus.

Location: Melbourne, VIC

Kamal Ibrahim established the One Ball sporting program in response to his personal Australian migration experience. His aim is to assist others to integrate into our culturally rich society so they too can make a contribution.

Kamal migrated to Australia from war-torn Ethiopia in 2003. At the time he spoke no English and found it very difficult to establish a new life in a foreign country. He turned to his passion for football as a way of communicating and connecting to his new community. His tremendous sporting skill was soon noticed and he was embraced, supported and welcomed, helping him create a new homeland.

Kamal recently established the not-for-profit program, One Ball in partnership with other organisations, to improve the health and well-being of participants, particularly vulnerable youth, through soccer and the communities in which they live.

RED Design Group’s brand’s team worked closely with Kamal as a pro-bono initiative to understand his goals and aspirations in developing the One Ball brand identity. Our aim is to support Kamal to create a professional brand that communicates his aspirations, build the credibility of his program and attract large organisational support.

The One Ball program has the support of Football Federation, local council and police, the Rotary Club, Port Melbourne Soccer Club, Ice Cream Venezia and Zeus Apparel.

A local resident of Port Melbourne, Kamal currently plays with the elite NPL senior Port Melbourne Soccer Club team known as the Sharks. Due to his outstanding contributions, he is honoured in the club Hall of Champions for Playing A-League with Melbourne Heart and representing Australia on 18 occasions; and for Winning the National Premiers League’s 2015 Victorian Gold Medal, as well as the league’s Best and Fairest award!

He recently signed on for the 2019 season, his second season with the Sharks following a very good 2018 season where his team finished in the top six. A quick and dynamic winger, Kamal often shows his versatility, successfully playing a central role contributing to his team’s achievements.

Since August 2018, with Kamal’s energetic involvement One Ball has grown to involve over 30 boys and girls seven-years-old and over. With the help of other organisations, Kamal plans to grow the One Ball weekly program into a supportive operation that benefits our country. We are truly lucky to count him as an Australian.

Location: Melbourne, VIC

Thierry Henry wore the number 14 and is considered one of the best strikers of all-time. Signed with Premier League club Arsenal for £11 million in 1999, Henry made his name as a world-class player under the mentorship of long-time coach Arsène Wenger. Henry was a prolific striker and as Arsenal’s all-time leading scorer -with 228 goals in all competitions – his club won the FA Cup twice.

In 2003 and 2004, Henry was named the runner-up for the FIFA World Player of the Year.

Henry was also named the PFA Players’ Player of the Year twice; the FWA Footballer of the Year three times; and he has been part of the UEFA Team of the Year an astonishing five times.

Henry spent his final two seasons with Arsenal as club captain, leading them to the 2006 UEFA Champions League Final. Henry also took out the league’s title at the club (twice).

It’s no wonder Thierry’s number 14 inspired our client to wear the same number when playing for Australia.

His new business, K14 aims to develop players of the future who share the dedication, determination and passion to succeed, perhaps following in Thierry’s legendary footsteps.

Red Design Group were delighted to be called on to support this elite level of sporting endeavours, developing a world-class football training brand.

Working closely with our client, our team created the brand, tagline, branding pattern, collateral and uniform all associated with the Australian green and gold international competitive colours.

Perhaps the brand journey will unite K14 and Arsenal in the future?

Location: Sydney, NSW

Ted’s Cameras is a brand new state of the art camera store that encompasses more than 800sqm of discovery and interactivity.

When a customer shops at Ted’s for a new camera, they start a journey of discovery. We wanted to design a store that is always there to assist and foster that continual passion and education.

Everything about the store is dynamic. Each and every major supplier is given a space and is encouraged to be different and creative. Each major supplier showcases a technology in a creative way, for example Olympus is exhibiting their new low-light and high motion capture technology, and encourages customers to capture moving particles as well as objects in ‘dark-boxes’. Nikon on the other hand wants to service customers slowly with intrigue, so their space is about seating and revealing relevant products from concealed cabinets to create the element of surprise.

As you wander into the store you will continuously absorb new discoveries, such as the option to fly drones in an enclosed zone, demo new products and even join a short class where rich contents are displayed on large video walls.

A café and gallery space towards the rear of the store helps slow the pace and inspire, and should you choose to pursue a longer course there is a credited photography university that run part-time courses to the rear of the store.

When a major event occurs, the whole store can be quickly programmed to take on a different appearance. There are over 50 digital screens, large video walls and lighting that can dynamically change in an instant.

All in all, we have delivered a store that is dynamic, flexible and allows for change. It is not just a camera store that facilitates a transaction, but a hub that inspires creativity and growth.

Location: Bardwell Park, NSW

Cucina Mia restaurant at the Earlwood Bardwell Park RSL was the second project we have completed with the client, creating the branding and interior design for the new basement area.

We wanted the space to be moodier and sexier than the upstairs club and being tucked away in the basement we played on the theme of a hidden 1920’s Speakeasy with rich dark tones, tarnished brass and dramatic lighting.

We opened up the rear of the restaurant, which, with the sloping site, overlooked the Wolli Creek. This creating a surprizing ‘outdoor’ terrace zone that could be opened up when the weather allowed, giving the venue their only outdoor dining space.

With constraints on the ceiling height we designed, along with our consultants LPA lighting, a mirror and LED ceiling feature that runs the length of the space. Surface mounted globes were fixed to mirrored panels that in turn were framed with cornice mounding. This mounding was then recessed with LED strip creating a dramatic link through the ceiling.

Along with the builder Paul King we had collaborations with an amazing group of people including Above Left, Academy Tiles, Porcelain Bear, Grazia & Co, Own World and James Richardson.

We also rebranded Cucina Mia, creating a fresh and contemporary logo to compliment the new space. The new brand is applied to all menus with the new graphics referencing the interior subtly. More conversational tone is also injected to the new menu design playing with the idea of food, families and friends.

Click here to see the branding elements created by Red’s in-house graphics team.

Location: Bardwell Park, NSW

Cucina Mia restaurant at the Earlwood Bardwell Park RSL was the second project we have completed with the client, creating the branding and interior design for the new basement area.

We wanted the space to be moodier and sexier than the upstairs club and being tucked away in the basement we played on the theme of a hidden 1920’s Speakeasy with rich dark tones, tarnished brass and dramatic lighting.

We opened up the rear of the restaurant, which, with the sloping site, overlooked the Wolli Creek. This creating a surprizing ‘outdoor’ terrace zone that could be opened up when the weather allowed, giving the venue their only outdoor dining space.

With constraints on the ceiling height we designed, along with our consultants LPA lighting, a mirror and LED ceiling feature that runs the length of the space. Surface mounted globes were fixed to mirrored panels that in turn were framed with cornice mounding. This mounding was then recessed with LED strip creating a dramatic link through the ceiling.

Along with the builder Paul King we had collaborations with an amazing group of people including Above Left, Academy Tiles, Porcelain Bear, Grazia & Co, Own World and James Richardson.

We also rebranded Cucina Mia, creating a fresh and contemporary logo to compliment the new space. The new brand is applied to all menus with the new graphics referencing the interior subtly. More conversational tone is also injected to the new menu design playing with the idea of food, families and friends.

Click here to see what Red’s designers were able to create within the space.

Location: Ho Chi Minh City, Vietnam

Gia An 115 Hospital aims to serve the increasing demand for examination and treatment services in specialties of Cardiology, Endocrinology, Neurology and Orthopedics/Trauma in HCMC, especially for Vietnamese low to medium income patients, mainly coming from the 115 Hospital.

Gia An 115 is the first partnership between Government (115 Hospital) and private investor (Hoa Lam Corporation). The logo clearly identifies this important partnership through the ‘115’ association on the name and the logo colour palette (red and blue).

Gia means ‘Family/Home’ and An means ‘Safety’. When you’re with your family at home, you feel safe, loved and cared. Gia An 115 is a hospital with ‘Heart/Love’ and ‘Care’ at the centre of everything we do.

Gia An 115 Hospital believes and is driven to always provide quality health care and services to our patients, through our dedicated doctors, friendly and caring staff, international collaboration, quality facilities, and new and better hospital environment. Our patients can feel safe and trust the hospital to get better. Thus our slogan ‘Quality builds belief’ – Chất lượng kiến tạo niềm tin.

RED’s aim was to build the story around the slogan – Chất lượng kiến tạo niềm tin – Quality builds belief – we want the logo to embody the quality and professionalism of the new hospital, the integrity, sincerity and dedication of the doctors and staff, and we want the logo to be warm and friendly to the target audience.

Quality and professionalism are shown through the clean and modern logo design. The logo should instil trust and belief to the hospital in the customers’ mind.

Sincerity and dedication are shown through the logo icon design which will revolve around the idea of Family, Heart, Care, Safety, Progress and always endeavour to give the best to the patients. Warmth is shown through the logo colour palette. Friendliness is shown through the organic shape of the logo, no sharp edges, more curved, smooth and natural shapes. In essence, Gia An 115 is a hospital with heart at everything they do.

Location: Essendon, VIC

The Red Design Group has worked in collaboration with SIA Medical Centre to create a new brand, signage, wayfinding and interior design concept that is a flexible model applied to each of the site specific locations in Essendon, Burwood, Moonee Ponds, Footscray and Croydon.

The concept provides for a fresh, approachable brand identity with a bright colour palette to compliment the natural and calming finishes pallet of the new interior.

Red Design Group is fully understanding of the operational needs of medical practices to deliver a design solution that is both cost effective and a welcoming experience that embraces the customer/patient to meet their health and wellbeing requirements.

Location: Melbourne, VIC

Red takes the leading edge in branding.

As Leeda Projects expands, the dynamic owners Frank Rossi and Andrew Privitelli wanted to ensure the business maintains focus.

Construction, fitout, and management, were identified as complementary segments of the business that derived their success.

Entwined within our branding solution was a strong focus on the new brand name, Leeda Projects formerly known as just Leeda, with an integrated web address that retained its colours for branding recognition. Orange was intensified and chosen strategically as a highlight colour.

Care was taken to develop a unique typographic treatment that gives the brand more character and improved legibility.

Applications included: letterheads, email signatures, business cards, vehicle fleet, safety clothing, pylon signage, site construction signage, website, and advertising.

This leading brand is now set for growth.

Location: Melbourne, VIC

The Hippo Beach Café is located in the Hippo Beach area towards the rear of Werribee Open Range Zoo (WORZ), providing refreshments, sandwiches, pastry goods, coffee, and snacks as well as a sandy playground for the kids.

The Café needed a vibrant graphic overlay and some clear directional signage and colour to increase customer flow through. The Café is hidden by trees on the main route to the Hippo Beach enclosure, making it too easy for visitors to miss.

Red Design Group created a concept to capture the eyes of visitors through clear signage and colourful, hand-painted artwork to entice them into the outlet. The design was inspired by African tribal illustrations and has created a clearly identifiable and vibrant space.

Red teamed up with Melbourne-based street artists Jamie Edward and Daisylegs to customise existing raw surfaces and objects into bold, authentic pieces of art including painting tin lids, metal drums, corrugated iron fencing, and a shipping container. Some areas were painted in block colour with reclaimed timber menus to elevate areas and promote food and beverages offers.

Location: Melbourne, VIC

Mount St Evin’s was the name of the first hospital to open in Melbourne, in 1906.

Red wanted to honor the heritage of St Vincent’s Private Hospital Melbourne and respect the relationship between the hospital and our client Zouki – known for their high quality food tenancies.

So we evolved the original crest / shield to reflect the hospital’s heritage, and combined the ‘M’ taken from ‘Mount’ in the original site name, to develop a modern brand interpretation.

The geometric nature of this new brand was extended into visual treatments, such as patterning, and has been used across supporting built, and printed, brand material.

The result won St Vincent’s Private Hospital support and delivered Zouki a professional image adjacent to the busy ground floor entry.

The brand has been rejuvenated.

Location: Melbourne, VIC

Red Design Group worked closely with Zouki to create a unique brand concept for St Vincent’s Hospital’s new courtyard café.  Named Courtyard 55, referencing the location at 55 Victoria Parade in Fitzroy, Red designed the interior and developed the brand and all branded assets.

Hospital staff, visitors and patients now benefit from an extensive selection of delicious, healthy food created on site by the Zouki team, which has an impressive food and beverage program.  The open kitchen provides fresh food theatre where customers are able to have their order freshly prepared.

Location: Melbourne, VIC

Mr Fresh Wholesale Flowers came to RED with a very strong vision for their brand.  Key words “Flowers with Love and Passion”, the Rose as their ‘hero’ flower and a love of Renaissance Art set a clear direction.

Using the detail from Michaelangelo’s The Creation of Adam as the inspiration for the logo, the act of giving and receiving is clearly depicted.

The flower image was sourced and developed into a vector graphic to create the background which gives the brand a natural, compelling and strong presence.  The graphic also dictates the rich colour palette for all branded collateral.

We are excited for Stage 2 of this project which will take the new brand story into the Mr Fresh Head Quarters in Port Melbourne.

Location: Melbourne Docklands and Geelong, VIC

Red Design Group, in collaboration with Deakin University and Woodhead Architects, completed two office fit-out projects for the Australian Bureau of Statistics in Melbourne and Geelong, with the aim of promoting a close collaboration in the area of data collection and utilisation. Our role was to produce a graphic overlay to complement the architect’s design, conveying a sense of location for each of the sites.

The graphic concept was influenced by the shapes, textures, forms, colours, and patterns that commonly represent statistical information such as population studies, graphs, maps, and charts.  A visually compelling treatment was created through large-scale environmental graphics, making the connection between the Bureau’s philosophy and the surrounding environment.

At the Deakin Waterfront Campus, the colours and textures of Australian flora and fauna were featured while the focus of the Melbourne Dockland’s site was image-based referencing historical Melbourne.


Location: Australia-wide

When Retail Apparel Group approached Red Design Group to create new menswear fashion label brand, Johnny Bigg, they were adamant that they wanted to set a new direction in menswear retailing. Although targeted to the plus-sized market, plus-sized does not necessarily mean overweight and this was an important stigma that needed to be overcome for the new business. A plus-sized man might be tall; he may have exceptionally large feet or even a muscly build from weight training. Put simply, standard clothing sizes don’t fit them for a variety of reasons. Johnny Bigg aspired to break the negative stereotyping of plus sized fashion for men.

Red Design Group worked with the client to define the Johnny Bigg brand attributes. Bold, confident, urban, authentic, irreverent, and gusto were words that they agreed would shape the brand personality. Referencing these attributes, the design process began. All brand elements from the brandmark through to swings tags, labels, signage, boxes, shopping bags, posters and the interiors were designed by Red Design Group.

The bright orange in the brand is a bold statement. It sets Johnny Bigg apart from its monotone competitors. The bold colour anchors the brand and gives it a stylish, contemporary feel. Throughout the store environment, people feel that the brand has personality and that Johnny Bigg is speaking directly to them.

We have also completed interior design work on several Johnny Bigg stores. Click here to view more.

Location: Cremorne, VIC

The Pecking Order café at the Retail Evolution Lab (a collaboration between Red Design Group, AOPEN and Nuon) in Cremorne, Melbourne, is a live test site for digital technology that challenges the status quo on how we buy and sell food.

The Pecking Order is a functioning display café with a coffee machine and a whole lot of new digital technology.

The café integrates digital menus, touch-screen kiosks, App ordering via personal handheld devices, a point-of-sale system, an inventory system, loyalty rewards, and payment through PayPal. The café can be found on location-based apps that send customers notifications when they enter The Pecking Order’s catchment zone. Special promotions, vouchers and new menu details can also be sent to customers via these apps.

Red Design Group conceived the brand name and designed the Pecking Order brandmark, a hand-illustrated little bird affectionately known as Ruby, who features in all Pecking Order branded collateral. Ruby, the rosella, was inspired by the historic origins of the Rosella Factory Complex in which the Lab is located. She demonstrates that in today’s digital age, brand graphics do not have to be static. Ruby brings a sense of play and whimsy to the café, engaging patrons and immersing them in a positive customer experience.

Location: Melbourne, VIC

Red Design Group was initially commissioned to prepare the Retail Strategy and Master planning for all RMIT campuses, however, this soon expanded to include an end-to-end strategy including concept design, design development and documentation of retail and hospitality tenancies, branding, marketing, campaign, and digital services.

NAS is a major multi-use development located over four levels within the RMIT City campus. The new space has transformed the heart of the campus into a cutting-edge, world-class urban hub with facilities, services, food, and retail offerings catering to the diverse needs of the RMIT student and staff community.

In addition to the retail strategy Red was also appointed to create a brand identity for NAS. The result is bold and fun, appealing to RMIT demographics and future F&B retailers. It reflects the new build in a form of three-dimensional shapes coming together to create the ‘New Academic Street’. The use of architectural language and textures add a rich layer to the NAS brand, which has been extended in the striking and consistent marketing collateral.

Red has produced all NAS marketing elements including brochures, postcards, posters, banners, maps, hoarding, wayfinding, advertising, digital animation, and video. Red also designed the NAS leasing pack, which focuses on the retail and hospitality offerings based on RMIT student demographics.

Location: Australia-wide

Commonwealth Scientific and Industrial Research Organisation (CSIRO) is a recognised global leader in research, innovation and technology. The Government corporate entity occupies several buildings across Australia. The reception zones in these buildings were largely underutilised for brand promotion when Red Design Group was asked to review them.

We set to work assessing CSIRO’s premises from a customer journey perspective and quickly identified ways to reconfigure their front-of house-areas as impactful marketing platforms that excite and engage visitors.

Red has created flexible and interactive spaces featuring bold graphics, striking design details, and state-of-the-art digital promotional technologies. Dynamic digital content on large display screens and in digital kiosks replaces traditional hard-copy marketing collateral and visitors to the sites are exposed to the full breadth and history of CSIRO – content can be updated in real-time to suit different audiences. An encounter with a CSIRO branch is now an immersive customer experience.

Location: South Melbourne, VIC

Red Design Group worked with the Australian College of Massage (ACM) to execute a brand and interior redevelopment. Focussing on massage education, we designed the space with consideration for ACM’s educational ideals. Illustrations of the human anatomy and its trigger points, and graphics and materials reinforce the direct link between nature and the nervous system.

The use of colour psychology, texture and form is central to the design. ACM’s existing colour scheme of blue and yellow were replaced by the key colour green, signifying growth and offering a calming effect. The green combined with a neutral palette and natural timbers helps maintain mental clarity and concentration.

Location: Cremorne, Melbourne, VIC

When the founders of Red decided to set up a spin-off digital business, it was only natural that our design team was given the assignment to create the brand strategy and positioning and then to design the brand itself.

The concept was based on the marriage of design and technology as we could see a major gap in the market between hard core tech firms on the one hand, and designers and architects on the other, for a firm that brought together both skill sets.

After some debate about extended the Red brand, we settled on a new, stand-alone brand that could be part of our design group, but also be flexible enough to work with any firm – even a Red competitor.

We wanted short, catchy name that spoke of innovation, design, and technology for a new retail era.

So the Nuon brand was born – and we positioned it as Digital by Design.

The brand mark was clean, simple and fresh – and early on the project was created in digital form – as you would expect for a technology business.

Nuon was also to go on to design retail-ready digital devices and it was decided to create Nuonview as a sub-brand for the product range which will be marketed around the world.

The new brand was executed in the form of stationery, web site, signage, product packaging, marketing brochures and also translated into social media.

Nuon is now a fully operational business with its own CEO and support team, and is based at the Retail Evolution Lab in Cremorne, Melbourne.

Red has truly embraced the digital technology space – and our design team works closely with Nuon using digital to enhance the customer experience in our interiors, architectural and branding projects.

Location: Melbourne, VIC

SIA Medical Centre in Essendon undertook a major overhaul of the practice, expanding and adding a wealth of services to its offering that needed to be communicated quickly through a new brand.

We wanted the brand to be fresh, approachable and to inject some colour to compliment the new interior which features clean lines and natural finishes. The most universally recognisable medical symbol is the cross, therefore the cross became the basis of the new brand. We aimed to create a brand that would embrace existing clients as well as attracting new clients to the centre. Since the refresh the centre has seen an increase in new customers of 25%.

The new branding has now been rolled out in SIA Medical Centres in Burwood, Footscray and most recently in Mooney Ponds.

Location: South Yarra, Melbourne, VIC

Since opening its doors in 2011 Blue Goose Pharmacy has captured the imagination of customers and the pharmacy industry for its creative and innovative design.

Red Design Group designed the interiors and brand identity for this flagship store with the understanding that their client wanted to create an upmarket, boutique-style pharmacy. The client sought to emulate the European apothecary and target a discerning, style-conscious customer, delivering personalised prescriptions with the very best in natural medicine and organic health care.

The design consists of clear, open shopfront, high ceilings and strategic visual merchandising to draw customers into the light, airy space. Oversized limed timber doors set the scene and balance with the grey-blue wall colour referencing the ‘plumage morph’ of the snow goose when it changes from the ‘Blue Goose’ to its whiter mature form. Limed oak timber flooring wrapping onto counters, marble bench tops, high-quality finishes and an unsurpassed attention to detail complete the design.

Did you know we also designed Blue Goose’s interiors? Check it out here.

Location: World-wide

AOPEN is a Taiwan-based electronics manufacturer specialising in small form computing for home and business, as well as digital signage. AOPEN is a global company operating in over 100 countries.

Red Design Group has designed many AOPEN digital products over the years and is familiar with their company values. AOPEN approached RED to create a more contemporary brand mark, desiring an identity befitting of its rise as a major global brand. RED looked closely at AOPEN and its brand values, ensuring their new identity be future-focussed and aligned with ambitious growth plans.

AOPEN’s new brand mark – introduced 2015 – takes inspiration from the mandarin fruit, symbolising good fortune in Taiwanese culture. The circular form comes to life in its animated form, an important point of difference for a brand marketing digital technology. The orange brand colour has similar associations with prosperity with the red and gold blend being the most valuable colours in Chinese culture. The typography is simple and bold to add a sense of Western sophistication. Successfully embraced by the company at all levels, the new brand mark signifies a new era in AOPEN history.

Location: Melbourne CBD, VIC

The Candy Room’s whimsical fit out has become one of the most talked about projects we have ever undertaken. The small confectionary shop in the heart of Melbourne’s CBD was designed to bring our client’s wholesale business to life in a retail environment.

Our client, Sweet Enough, wanted the store to be edgy, humorous, and uniquely charismatic to highlight the whimsical nature of the product. It was not to be simply a shop, it had to be a destination and an experience.

Wanting to design a playful, simple and somewhat illusional space, we worked on exaggerating the IDEA of a room. Everything, including the fixtures, is painted in white, while graphically applied line artwork produces the suggestive elements of a room – A kitchen splashback is drawn complete with a boiling pot on the stove or a framed portrait of one of the kids.

Red Design Group was also responsible for the branding and all the packaging throughout the store. Allowing the space to be predominately white allowed the colours of the confectionery to dress the space. In a sense, the interior design for The Candy Room creates a fantasy and experience of a room without actually creating one.

We have also completed interior and customer experience design with Candy Room. Click here to learn more.

Location: Camberwell, VIC

Choclatté, a hand-made Belgian chocolate and coffee concept, brings a taste of Melbourne’s chic café culture to the ‘burbs’ in a stylish, contemporary design that ticks all the boxes in good retailing and merchandising.

When the objective is to attract a quality customer, the ambience, fitout, and product must be right. Marble and stone take centre stage while light fittings, some finely pleated, others recessed under counters to provide the illusion of floating, combine for an elegant style.

Red Design Group designed all elements for Choclatté from the store layout, fittings, fixtures, colours, awnings, deck area, and traffic zones, to the brand elements including signage, packaging, menus, and the website. It was important to create a relaxed environment that would be attractive to this suburb’s sophisticated demographic. These customers travel globally and look for quality, so we had to deliver that expectation.

A design solution that doubled the number of customer seats was developed and a deck was integrated into the design to satisfy all of council planning requirements.