Crown Casino - Retail Street
Southbank, Melbourne
Crown Casino - Retail StreetWe tapped into our retail and hospitality expertise to give the brands and shopfronts lining Crown’s Retail Street the opportunity to shine – strengthening their presence in the context of the space and highlighting how a cost effective facelift can reposition a shopping centre by creating inviting precincts within.

Wear and tear is par for the course for retail streets and just as the shops they serve benefit from upgrading – so do they. Red Design Group was commissioned by Crown to refurbish its ground floor Retail Street that stretches 220 metres from Versace near the Crown Towers hotel entry through to the Crown Casino Food Court – so that it was in step with the glamorous retail and improved hospitality offerings.