Lexus
Melbourne, Australia
Retail
Refined Dealership ExperienceLexus announced a global new brand positioning to reflect where the brand needed to move to for growth and success in the luxury mobility market. We were then commissioned by Lexus to create a new concept design direction for Lexus Dealerships and Shopping Centres that provided the customer with ceremonial customer experience that emanated from the spirit of Ometenashi (Japanese Hospitality).
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Red. 2024
Ho Chi Minh City