Contemporary Fashion Meets Hanoi TraditionDuring November Uniqlo launched its most ambitious project in Vietnam, taking over the heritage listed Hanoi Tourist building in the prime Hoan Kiem lake area within the old Quarter of Hanoi. While Uniqlo is a modern retailer, they needed Red to achieve a balance between their contemporary fashion brand, the heritage of the building, and its historic location.
Red leveraged the history of dedicated artisans and handy crafts trades that flourished in area in a bygone era, paying homage to the artisan skills of wood working, mother of pearl inlay, and painted glass which is part of the rich cultural history and mythology of the Hoan Kiem lake. The finished store presents as a unique retail space that is both functional and respectful to the building’s history.
Red Vietnam was the architect of record, responsible for the coordination of services consultants and vendors, delivering concept design, construction documentation and site design coordination. Significant works were undertaken to renovate the building exterior and reconfigure the interior.The store extends over 3 retail floors and 2,500sqm of trading area.
Thanks to the L&Rui Concept Group from Singapore, who were General Contractors on this project, and who provided theses professional photos.
We congratulate the Uniqlo team on an outstanding store in such an iconic location.
Red’s 3D visuals made it easy for UNIQLO to picture our concept – and viewing it in RCX 360° Reality brought the space to life.
Paying homage to the artisan skills of wood working, mother of pearl inlay, and painted glass which is part of the rich cultural history of Hoan Kiem.