Uniqlo Hanoi
Hanoi, Vietnam
Contemporary Fashion Meets Hanoi TraditionDuring November Uniqlo launched its most ambitious project in Vietnam, taking over the heritage listed Hanoi Tourist building in the prime Hoan Kiem lake area within the old Quarter of Hanoi. While Uniqlo is a modern retailer, they needed Red to achieve a balance between their contemporary fashion brand, the heritage of the building, and its historic location.
Red’s 3D visuals made it easy for UNIQLO to picture our concept – and viewing it in RCX 360° Reality brought the space to life.
Paying homage to the artisan skills of wood working, mother of pearl inlay, and painted glass which is part of the rich cultural history of Hoan Kiem.