Petersham RSL - Brand - Red Design Group

Petersham RSL

Sydney, Australia

Hospitality

After a century of tradition, we enter a new era

The Petersham RSL Club has been at the heart of the Western Sydney community since it was founded in 1924 to honour those who served and fell in World War 1.

Respecting a proud past, the Venue has become a cultural institution playing a broad role in the community, supporting returned service men and women, enabling social connections, helping to boost vaccination rates, and providing leadership in the community.

A new brandmark with a wattle bloom and wheat sheaf forming the Southern Cross, symbolises resilience, self-sacrifice, honour and trust.

Encapsulated by the shield which reflects strength, sturdiness and protection it creates a new crest that is carried through all the elements of the new brand.

Gaining brand recognition propels the club to the next level – establishing trust and loyalty with customers.