Creating a Bold Shopping JourneyAs part of Central Group, one of Asia’s biggest retailers, Go! Malls are being developed as convenient shopping destinations for local consumers all over Vietnam. Each site is anchored by Central Group’s Big C hypermarkets with the remaining tenancies leased to national retailers as well as local businesses.
Strongly branded, and economical in construction cost, Go! Malls are
destined to be rolled out on an industrialized scale, giving Central
Group a property driven, competitive advantage and a strong presence in
the mass market of Vietnamese shoppers. Red’s global expertise in retail
architecture and design helped to create a great customer experience in
large, modern malls, offering value for money, convenience and superior