Finelife
Vietnam
Retail
Home of All Things Fine
Saigon Co.op is the biggest retail group in Vietnam with a portfolio of over 500 stores. Red was engaged to create a new premium supermarket concept targeting a more upscale customer who aspired to the finer things in life. This project was to put Red on the map in S.E. Asia, as it gave us the opportunity to enter the dynamic, fast-growing, retail market of Vietnam.
Saigon Co.op is the biggest retail group in Vietnam with a portfolio of over 500 stores. Red was engaged to create a new premium supermarket concept targeting a more upscale customer who aspired to the finer things in life. This project was to put Red on the map in S.E. Asia, as it gave us the opportunity to enter the dynamic, fast-growing, retail market of Vietnam.
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Red. 2024
Ho Chi Minh City