Ho Chi Minh City, Vietnam
Fruit, Fruits, Grove
It all started with this essence in mind, which laid the foundations of building different experiences for this retail opportunity. Vietnam is a country that is vibrant with fruit. People eat fruit, gift fruit, celebrate with fruit. Fruit is part of everyday life. Grove as a concept aims to offer a premium experience that takes the enjoyment of fruit to the new level.
When you step into Grove, you are discovering a world of fruit. You enter the store with curiosity, and leave with a feeling of wonder. You will see, hear, feel, touch and smell all the different varieties of fruit.