Specsavers

Originating in the UK, Specsavers has quickly grown to become a known Australian brand. Red was selected to partner with Specsavers to revolutionise their store experience for both customers and staff. Once immersed in the journey of getting your eyes tested for a pair of new frames, you discover, almost as if being slowly revealed to you, the sophisticated and professional optical health service and state of the art technology that sets this business apart from its competition.

The solution was to create a customer journey that exhibits all the great qualities of Specsavers in an organised fashion. The new planning of the store allows customers to move freely around without barriers and clearly identify the stages of the journey relevant to their needs. Customers and staff have been united into a journey that builds trust, engagement and loyalty for a brand that cares for our most precious asset, our eyes. We continue to support Specsavers in their store design rollout.