Positive Kick

Words become beliefs. Beliefs shape actions. Red supported the strategic launch of Positive Kick, an evolution of One Ball, the non-profit organisation delivering inclusive soccer programs to children and young adults. Founded by Kamal Ibrahim, One Ball builds confidence, physical wellbeing and a genuine sense of belonging among those who are often excluded from mainstream sporting pathways.

Positive Kick built on Red’s original work for One Ball, carrying that same bold energy forward. Red led the brand identity and logo design, giving it a young, fresh energy built to hold its own alongside the world's biggest sports brands. The shift was as much about perception as it was about design, ensuring it reads as a credible, aspirational sports brand in its own right.

That same thinking carried through to the ball itself. Red developed a set of balls inspired by wings, each representing a quality young players are encouraged to embody. A soccer ball is stitched from curved panels, so every piece of artwork has to survive the distortion of the sphere.

More than just a ball, it's a mindset.