Attention to detail, quality, and care is the foundation of the new SPL brand. It aspires to deliver exceptional quality in services and products that align with the aspirations of its clientele. That is being thoughtful in presentation, feeling of cleanliness, perception of premium, feeling of exclusivity, and aspiration of luxuriousness. A brand can only be as true as its people, we embraced this notion by placing emphasis on diversity that makes us different and recognising the benefits that these differences make.

To achieve our vision, the new brand identity carries a bold yet elegant presence through a variety of high contrast colours extracted from day-to-day activities at the factories. Both the logotype and typography project the brand’s characteristics by being progressively simplistic in its form and transparent in its messaging. To mark a complete overhaul of the corporate identity, a whole new range of collaterals and marketing touchpoints have also been revamped to showcase consistent attention to details where elements such as dynamic typography, hi-vis colours, contemporary imagery, lightweight strokes, delicate icons, and ample negative spacing are employed.