Opinion1 • 11 • 21
By Roy Tavenor
Red arrives in New York
More Big News from Red

We have launched in New York – as part of our global expansion plan. It is with much pride to announce that we have launched RxD – a joint venture company in the US – in partnership with New York based DHD Architects. RxD is a new kind of retail design agency – born out of the need to work virtually across time zones, and a desire to work smarter for our clients. The new RxD team will focus on design and documentation for large scale store rollouts for major brands globally.

With DHD in New York leading the projects, our Red design team in Melbourne providing retail design skills, and our Red Vietnam drafting team doing the documentation, we plan to disrupt the traditional design model for retail rollouts. We already have a proven track record of roll outs with major retailers such as Uniqlo, Coach, Lego, Specsavers, and New Balance. Now we bring a new level of experience – making the design process faster, smarter and more cost efficient– with multiple teams working around the world 24/7. Both DHD and Red have built great reputations as creative firms – and that will always remain so.